From www.greenwashingindex.com
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This advertisement disturbs me because the connection between protecting the environment and wearing the fur of animals is vague. I do not believe that the majority of trappers are primarily concerned with being eco-friendly, hence the fact that they are trappers and their livelihood is dependent upon the fur trade. It is true that the well-being of the Earth's forests is important for trappers for the mere reason that wildlife can prosper fitfully, but economically that is due to the fact that they will benefit financially. I do not consider trappers to be "protectors" of wildlife. It is also very hypocritical for the ad to say that trappers are "the first to sound the alarm when these vital wildlife habitats are threatened" since they are the ones who are actually harming the wildlife. Keeping the environment safe is necessary; killing animals to sell furcoats is not. The text is misleading in a non-obvious way, but it is indeed obvious to me that FurisGreen.com and Beautifully Canada was scrambling to find some kind of correlation between wearing fur and going green.
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